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Everything about PR Whisperer

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While Atwater Evidently authorised of the use of the Willie Horton issue, the Bush marketing campaign hardly ever ran any commercial with Horton's photo; as a substitute they ran the same but generic ad. The initial professional was made by People for Bush, an impartial group managed by Larry McCarthy, https://branding-with-seo98764.onesmablog.com/the-smart-trick-of-spine-pr-that-no-one-is-discussing-68387868

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