Real time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability. The difference kan zijn that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers https://dominickaqdnv.wikiparticularization.com/822986/feiten_over_display_advertenties_onthuld