The challenge was started out by Danish innovation enterprise EcoXpac in 2010, Together with the Carlsberg Team becoming a member of in 2015 to initiate the “The green fibre bottle”, a undertaking wherever Carlsberg and EcoXpac ended up collaborating on a first paper bottle prototype according to recycled fibres. So https://waterincarton.home.blog/2025/02/26/customized-bottles-gable-top-paks-eco-smart-packaging-revolution/