Vrio analysis for Diageo plc case study identified the four most important attributes which helps the Firm to realize a competitive rewards. The creator of the theory suggests that company need to be important, exceptional, imperfectly imitable and correctly non sustainable. “From the standard of her information and copywriting, it’s https://deansrnyj.bloggerchest.com/33428846/examine-this-report-on-ivey-case-solutions