SEO indicates "Search Engine Optimization". It signifies a set of procedures and greatest procedures aimed toward enhancing the visibility of a web site on search engines. The identify of the store alone is set in the installation of PrestaShop and might be modified from your "Get in touch with Aspects" https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html