You're looking with the quarterly reviews. Profits projections are strong. Your sales staff is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in. You question, "How immediately can we launch a whole new, individualized consumer loyalty app? Our opponents are attaining floor." https://holdenvjvhr.spintheblog.com/40003516/your-most-important-competitive-edge-is-hiding-inside-your-server-home